What keeps a customer loyal?

We asked 2,500 consumers to tell us how they feel about the brands they’re most loyal to in an effort to better understand the psychology behind what keeps them regularly buying and engaging. The result is our 2022 Customer Loyalty Data Study which we’ll explore in this webinar.

These findings reveal:

  • What’s driving demand from loyal shoppers?
  • What really influences their opinions and what’s simply hype?
  • How much do brand values influence consumer decision-making?
  • How do loyal customers engage?
  • How much control do you have over customer loyalty?

About the hosts...

Paul Wolfer
Paul Wolfer
SENIOR MANAGER, B2B MARKETING

Paul - as B2B Marketing Senior Manager - works closely with the Clarus leadership team on strategic positioning, messaging and branding. He also helps retailers gain a better understanding of what’s happening in loyalty and why premium makes the difference.
Tom Baker
Tom Baker
VP, STRATEGIC PARTNERSHIPS

Tom has been partnering with retailers for the last 18 years delivering innovative solutions to impact companies' bottom lines. As part of this process, he has spent thousands of hours in retail locations and call centers listening, learning and providing advice on how to maximize every customer touchpoint.

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About the speaker: 


Stanley T.