As a loyalty marketer — are your priorities aligned with your customers’ expectations?

90% of loyalty professionals are prioritizing expanding (or enhancing) their loyalty programs in 2021. It makes sense. 2020 was a year that no one expected. You likely spent most of it reacting to rapid changes, but now it’s time to shift to being proactive.

This webinar runs through the thoughts and priorities of 300 loyalty professionals and compare them to what your customers expect from your loyalty program. There are likely many places you’re already aligned, but there will also be some surprising misalignments.

When you watch this webinar, you will learn:

  • What are the biggest barriers for loyalty professionals to enhance their loyalty programs?
  • How often are retailers planning to reward their customers — and which benefits they are prioritizing?
  • Which company is leading 95% of retailers to consider premium loyalty (and it's not Amazon!)
You’ll walk away with a better understanding of where loyalty programs are headed in 2021 and what you can do to get ahead of the curve.

About the hosts...

Paul Wolfer
Paul Wolfer, B2B Marketing Manager
He works closely with the leadership team on strategic positioning, messaging and branding. He also helps retailers gain a better understanding of what’s happening in loyalty and why premium makes the difference.
Carlos Dunlap-Beard
Carlos Dunlap-Beard, VP of Loyalty Solutions
He has spent the past 25 years cultivating a rich background in B2C/B2B engagement strategies, direct marketing, business development, customer acquisition, customer loyalty, data analysis and strategic marketing through several key posts within Loyalty Marketing agencies.

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