What is loyalty management? What loyalty services should you handle in-house? Get all the answers in this comprehensive guide.

Loyalty management is a frequently discussed subject, but it’s also very complex with lots of moving pieces. From your website to your mobile experience to your brick and mortar stores, your customers interact with it everywhere.

In this guide, you will get the tools to:

  • Assess your current loyalty software.
  • Uncover if your customers find your program valuable.
  • Figure out if you can handle your program in-house.
  • Decide how a loyalty program fits into your budget.